While it provides wider options for subtitling, it's only compatible with videos on HTML5 media players and cloud-based video management systems. It's a great choice for anyone who wants to customize their on-screen text. Modeled on SRT, VTT (Video Text Tracking) uses more text formatting options such as pop-ups and other subtitling effects. It's used by a lot of video players, so its popularity is unrivaled. An SRT file contains the start and end time of the subtitle, along with the text it should display. It's widely used by YouTube and Facebook for their captions and subtitles. SRT, which stands for SubRip Text Format, is the most well-known and popular file format for captions and subtitles. Types of Video Files Compatible with Subtitling SRT (SubRip Text Format) These services allow you to add a timestamp to the transcribed subtitles making your video easy to search. Using speech-to-text algorithms, these services identify and decipher spoken content in videos in a fraction of the time it takes a human. Much like transcription software, using AI to help with captioning takes out the man-hours of manually typing and aligning subtitles. Transcribing audio to text allows the content to be read a lot easier by search engines like Google, therefore increasing your site's SERP ranking (search engine results page). Search Engine OptimizationĪlong with helping viewers understand your content, adding subtitling and caption software to your workflow can be invaluable for the SEO of video content. Platforms such as Facebook and TikTok auto-play videos as you scroll through, so the use of eye-catching subtitles is of vital importance. Plus in an ever-expanding mobile world, the majority of video content is accessed on mobile and without headphones. Now those who are hard of hearing can enjoy your video content, along with non-native English speakers. Accessibilityįirst and foremost, using subtitling and caption software will increase the accessibility of your site and social media content. Why are subtitles and captions important? 1. Whereas captions describe what is said in the native language as well as helping viewers understand the non-speech parts of the audio such as background music or a laughter track. This will, in turn, open it up to a wider audience.įirst of all, what is the difference between subtitles and captions? Although similar in appearance, subtitles are designed for those who do not understand the language of the video such as foreign films. This means it is now more important than ever to optimize your website by adding subtitles and captions to video content. An online study states that in 2022, 82% of web traffic will consist of it. Over the past decade, web traffic has increasingly been dominated by video content.
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